The name of the client

Hirata Shokai Co., Ltd.

The media in which the illustration used

TikTok、Instagram、X

Artist's comments

Yunosuke, a character born from a local public bathhouse who loves Japanese culture and atmosphere, is posting manga and illustrations based on true stories on social media to raise awareness of the important culture and manners of Japanese public baths such as public baths and hot springs.
I listen to the true stories of our clients who run public bathhouses, as well as the "troublesome problems" and "common problems" shared among their peers, and create manga that are not too preachy and can be enjoyed as entertainment with laughs.
I was also in charge of creating various new unique characters and structuring the story.
This project, which began in July 2024, was well received, and since then we have continued to deliver around 10 works per month, mainly four-panel manga, with 72 works delivered as of the end of December, and are currently (as of the end of January 2025) creating new works.
It is very popular on social media, and the account, which started operating in late September, has surpassed 2,000 followers in about three months, and the like rate for the comic often exceeds 100%, with a maximum of over 4,600 likes (230%), showing high engagement.
There have been activities to promote good manners in the past, but disseminating the message in the form of an entertaining "comic" like this is rare in the industry, and since starting to post the comic, clients have felt that "user manners have definitely improved," playing a part in the goal of improving and raising awareness of manners.
Personally, I have been able to fully depict the unique and humorous characters and characters that are my forte, including the story structure, and it has become a rewarding job that I can continue to work on.

Judges' comments

非常にユニークな作品で、楽しく拝見させていただきました。
「説教臭くなりすぎず、笑いあるエンタメとしても楽しめる漫画」とのことで、ストーリー、画風も相まってまさに狙い通りの意図が読者にも伝わっていると思います。
snsで人気というのも納得の作品です。

It's a very unique piece, and I enjoyed reading it.
It's described as "a manga that's not too preachy, and can be enjoyed as entertainment with some laughs," and I think that the story and art style are perfectly conveyed to readers.
It's no wonder it's so popular on social media.

Yuko Shimatani

作家さんの持ち味を出し切った非常に面白い作品です。
生き生きと４コマ漫画にストーリーを落とし込むのもさることながら、描き上げた数も素晴らしいと思います。
町の銭湯でのマナーという視点を選ばれたところも流石だなと思います。
昨今SNSで４コマ漫画を掲載されている方も多いですが、画風もしっかりしてて、読み進める側を飽きさせないパンチもあり、素晴らしいです。

This is a very interesting work that really brings out the artist's unique style.
Not only is the story vividly put into a four-panel comic, but the number of drawings is also wonderful.
I also think it's impressive that he chose the perspective of manners at a local public bath.
A lot of people are posting four-panel comics on social media these days, but this one is great because it has a solid drawing style and keeps the reader engaged with the punch.

Mika Hosokawa

小さな4コマ内に、沢山の登場人物、裸の付き合いがマナーの原点であるならば、真面目すぎず、砕けすぎず、楽しめる事に越したことは無いと、納得させられる作品だと思いました。

This is a work that convinces us that if the origin of good manners is a large number of characters and naked interactions within a small four-panel comic, then it's best to be neither too serious nor too casual and have fun. 

Ryoko Uchino

銭湯のマナー啓蒙活動に漫画を使ったのはいいアイデアだと思います。
マナーを文字だけで書いても、丁寧に読む人は少ないと思います。
このように一目見たら楽しいと思える絵柄なら人目を引き、多くの人に読んでもらえるでしょう。

I think it was a great idea to use manga to raise awareness of bathhouse etiquette.
If etiquette was written in words alone, few people would read it carefully.
Illustrations like this that are fun to look at at first glance will catch people's attention and encourage more people to read.

Takahiro Kanie

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